As part of the annual council of the West-Central Africa Division (WAD), the Communication Director, Abraham Bakari, presented an in-depth analysis of the Adventist Church’s digital presence and unveiled strategic directions for communication and digital evangelism. Stressing the need for comprehensive integration, he invited leaders to rethink the connection between online content production and the real integration of the public (seekers) into the Church.

Global Benchmark: Understanding the Digital Ecosystem

To assess the position of the Adventist Church relative to other major denominations, a comparative study conducted between May and July 2026 highlighted the gap in audience and structure:

The global monthly visits of one of the four denominations largely dominate the picture, with approximately 124 million visitors, while the Adventist.org site records approximately 497,000.

The Adventist ecosystem proves to be more fragmented. In addition, the demographics of visitors to the official site show that about 40% are aged 54 and over (compared with 21% for the others), underscoring the critical challenge of reaching the 25-45 generation on a massive scale, who are mostly mobile users.

Lessons to be learned from other organizations:

Integration is the watchword. But also, a single domain name and a centralized multilingual infrastructure can make the difference, because contextualization is not optional.

Another important lesson is the question-based approach. High-traffic platforms directly address the questions people ask themselves daily (e.g., “Where do the dead go?”), whereas Adventist content sometimes tends to be limited to deep theological reflections that are disconnected from the public’s immediate queries.

The Conversion Journey: From the Click to the Local Church

To achieve the Division’s ambitious goal of reaching 100 million people by 2030, the digital strategy is built around a rigorous conversion funnel:

1. Reach: Produce suitable content and capture attention through social networks and targeted campaigns. In September 2026, the inaugural OneVoice27 campaign generated more than 23 million views in the WAD region alone.

2. Engage: Answer the public’s existential questions, start a dialogue, build friendships and invite people to meetings or Bible studies, online or in person.

3. Connect and Disciple: Relay truth seekers to the army of digital missionaries and to the Personal Ministries department. The objective is to bring the person to baptism and to ensure 100% retention.

Mobilization and Deployment in the Field

On September 6, 2026, WAD officially commissioned 3,425 digital missionaries across its territory, supported by four online training sessions and relays at the union level.

To succeed, emphasis must be placed on the harmonious collaboration that is essential between the “OneVoice27” coordinators and the digital evangelism coordinators (often unified under the same Communication or Personal Ministries leadership).

Tools and campaigns must also be integrated. The use of QR codes during field campaigns helps instantly redirect seekers to landing pages offering online Bible lessons. Three official hashtags will set the rhythm of communication from January 2027: #UneVoix27 #OneVoice27, #AllThingsNew #ToutesChosesNouvelles, #WADWouldJesusDo #DAOQueferaitJesus.

Funding and Investment Projects

To support these initiatives, a global fund of $2.8 million has been established with the sponsorship of the General Conference. Unions and institutions have been invited to submit their project proposals according to strict criteria of strategic alignment.

The report concluded with a vibrant appeal to unify communication and field efforts, recalling that while mobilization slogans such as “OneVoice27” are addressed first to an internal audience (church members), the public message must for its part adapt to the realities and aspirations of the world: All Things New: Hope Starts Here.